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AI-Powered Keto Built Around Real Life

I started keto
a week before
Christmas.

Broke on Christmas Eve. Again on Christmas Day. Kept going anyway. By January 20th I was down 19 pounds from food alone. My wife started the exact same plan on the exact same day. Same food, same commitment, very different results. Understanding why led us to build CleanKeto.

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9:41Scan Food100%
QUEST
Protein Bar
Chocolate Chip
Scanning ingredients...
Quest Protein Bar, Chocolate Chip
Scoring 23 ingredients...
Checking sweetener profile...
Evaluating protein quality...
Calculating your FIT score...
Quest Protein BarChocolate Chip Cookie Dough
78PQ ScoreGood
91For YouExcellent
Solid protein source that fits your macros well. Two sweeteners worth knowing about for your goals.
Key Ingredients
Whey IsolateAlmondsErythritolSucraloseCalcium Caseinate
Coach
Chef
Scan
Dine Out
Track
50K+Ingredients scored
2 AICoach and Chef sharing one brain
4Metabolic stages supported
FreePlan available, no card ever
Why This Exists

This started as a personal experiment.
My wife made it into something bigger.

“Nothing else had worked. So on December 19, 2025, a week before Christmas, I finally did something different.”

I had tried losing weight before. Gained it back every time. Felt tired. Nothing else was working. So on December 19, 2025, a week before Christmas, I decided to finally do something different and give keto a real committed try. The timing was terrible. That was kind of the point.

Christmas Eve happened. Christmas Day happened. New Year's Eve was fine. New Year's Day was not. But I did not quit. By January 20th I was at 175 pounds, down 19 pounds from food changes and daily walking. Two weeks after that, 168. Goal was 165.

Something else happened along the way that I was not expecting. My blood pressure came back to a normal range and I was able to work with my healthcare provider to stop taking medication I had been on for years. I want to be direct about this: that was my personal experience with a change in how I was eating. It is not something CleanKeto promises, predicts, or can produce for anyone else. Every person's situation is different. If you are on medication for any condition, the only right conversation is with your healthcare provider, not an app. I am sharing it because it happened to me and it is part of why I kept going. That is all it is.

I am 62. The weight loss phase is done. The gym is the next step for me. That is what Phase Four is built for. And it does not have to happen all at once. Some people add the gym in month two. Others need six months just to get the food right before anything else. The app is ready when you are, not on anyone else's timeline.

My wife started with me on the same day, the same plan, the same food. Watching my results come in while hers did not match was demoralizing for her. That is a hard thing to watch someone you care about go through, especially when they are doing everything right. We went deep into the research together to understand why the same plan was producing such different outcomes in the same household.

The Part That Changed Everything

What we found was clear: the standard keto framework was built around male metabolism. For women navigating perimenopause and beyond, the hormonal picture is fundamentally different. This was not a willpower issue. It was a biology issue that nobody was accounting for. So we built CleanKeto to account for it, for both of us and for everyone like us.

J
John, 62
Founder, CleanKeto. Started December 19, 2025. This is his real story.
December 19, 2025
Started strict keto one week before Christmas. Nothing else had worked. Time to finally do something different.
Christmas Eve and Day
Broke the plan both days. The mental side of this is harder than the food. Getting back on track after a slip is what CleanKeto is actually built for.
New Year's Day
Broke harder. Restarted the same day. This is what real change looks like. Not perfect streaks but consistent decisions to keep going.
January 20
175 pounds. Down 19 pounds. Food changes and walking. Nothing else.
Two weeks later
168 pounds. Blood pressure normalized (personal outcome, not a product claim). Beginning transition planning.
Age 62, next up
Weight goal done. The gym is next. Phase Four is built for exactly this moment. It does not matter if you get there in month two or month twelve. The app is ready when you are.
The Full Picture Most Apps Skip

Keto is the beginning of your
metabolic transformation. Not the destination.

Most apps treat keto like a diet you finish. It is actually the starting point of a deeper metabolic shift. CleanKeto follows you through all four phases because where you are in month six is completely different from where you were in week one.

01
Phase One
The Switch
Days 1 to 14

Your body stops reaching for glucose and starts learning to burn fat. Energy dips, cravings spike. Then the scale moves fast, sometimes 5 to 10 pounds in the first week or two. This is the whoosh. Most of it is water and glycogen releasing, not pure fat loss. It is still real, it is still earned, and it is one of the most motivating moments in the entire journey. Hold on to it. Most people quit right before it happens.

AdaptIQ watches your food quality closely here, flagging anything that could slow the switch.
02
Phase Two
Fat Adapted
Weeks 2 to 8

Your cells are running on ketones now. Energy stabilizes. Hunger quiets down. Real fat loss begins beyond the initial water weight. Your body is doing what you trained it to do.

Coach shifts focus from basics to pattern analysis. Chef starts learning what you actually enjoy eating.
03
Phase Three
Metabolic Reset
Months 2 to 6

The scale may slow but body composition keeps changing. This is where the broader health picture often shifts as well. AdaptIQ adjusts your personal scores here because your metabolism at month four is genuinely different from month one.

Personalized scoring updates automatically as your metabolic patterns shift.
04
Phase Four
Your New Normal
Ongoing

Weight goal reached. Now what? Muscle building, metabolic flexibility, long-term maintenance. This is where almost every other keto app stops following you. We built Phase Four specifically because our founder is living it right now at 62.

The app adapts your macros, coaching tone, and Chef recommendations to match this phase.

Life happens. CleanKeto adapts, just like you do.

Slipping up on Christmas Day is not failure. Not knowing why the scale paused does not mean the process stopped working. The mental side of lasting change is real, and Coach Clean is built to handle it directly. No guilt, no dramatic resets. Just an honest look at what happened and a clear path to what comes next. Because that is exactly how this app was built, from real slips on real holidays, by someone who kept going anyway.

Inside the App

Coach and Chef share one brain.
No mixed messages, ever.

AdaptIQ connects everything. What Coach tells you, what Chef recommends, what you scanned yesterday, what your body has done. Everything updates together whether you are on your phone, tablet, or laptop.

Track Today
In Ketosis, Day 15
7
day streak
Day 15 of
your journey
68gFat
12gNet Carbs
45gProtein
+ Add Breakfast
+ Add Lunch
Daily Tracking
Scan Result
Vanilla Collagen Protein Bar
91PQ Score
68For You
High protein, fits your macros. Two ingredients to watch for your specific goals.
CollagenAlmond FlourErythritolMCT Oil
Food Intelligence
Coach Clean
Morning Briefing
7-day streak, your best week yet. Macros on point. Let's keep it going.
Rough weekend. Am I out of ketosis?
One rough weekend does not erase two solid weeks. Based on what you logged, you are still in range. Let's look at today's plan.
Coach Clean
Dine Out
Clean Sort active
Finney's Crafthouse
American, 0.8mi, 4.6 stars
NY Strip, no sauce89
Local Mexican Kitchen
Mexican, 1.2mi, 4.4 stars
Carnitas bowl, no rice76
Dine Out Guide
For Women Specifically

It is not your willpower.
It is your biology, and it has been overlooked.

My wife was doing everything right. Same food, same commitment, completely different results. When we dug into the research together, the picture became clear: the standard keto protocol was developed primarily around male metabolism and tested largely on younger subjects. For women in perimenopause and beyond, the hormonal environment changes how the body responds to fat, carbohydrates, and caloric restriction.

CleanKeto's AdaptIQ engine was built with this research in mind. When you set your life stage during onboarding, your macro recommendations, food scoring thresholds, and coaching guidance all adjust to reflect where your body actually is. Not where a generic keto calculator assumes it is.

We are not healthcare providers and we do not offer medical advice. What we offer is a smarter, more informed starting point so that the conversations you have with your healthcare provider are more productive and more specific to you.

Research from leading metabolic scientists, including Dr. Benjamin Bikman, Ph.D. at Brigham Young University, has established the central role of insulin in driving chronic disease and why dietary approaches that address insulin directly tend to produce better long-term outcomes. This work informed how CleanKeto scores food quality and structures its coaching.

Consistent with the published research of Dr. Benjamin Bikman, author of Why We Get Sick
Perimenopause, typically the 40s into early 50s

Fluctuating estrogen creates unpredictable shifts in how the body manages blood sugar and stores fat. Rigid plans tend to break here. Adaptive ones that adjust week to week tend to hold.

Menopause transition

The drop in estrogen shifts fat storage patterns and can increase systemic inflammation. Very low carbohydrate restriction, when not approached with the right nutritional support, can add stress to an already changing system. CleanKeto accounts for this in its recommendations.

Postmenopause

Preserving bone density, supporting cardiovascular health, and maintaining lean muscle become the long game. Protein quality and fat sources matter more at this stage than at any earlier point. AdaptIQ adjusts for this specifically.

CleanKeto does not provide medical advice. Always work with your healthcare provider before making changes to your diet, especially if you are managing a health condition or taking medications. Our role is to give you better information and better tools, not to replace your healthcare team.

Your Coach, Your Way

How do you want to be coached?

Coach Clean knows your goals, your scan history, what Chef recommended, and where you are in your journey. Pick the style that fits how you are wired. Change it anytime from Settings.

🔥
Tough Love
Direct and Results-Focused

You: “I had a rough week and ate off plan.”

Coach: "One week does not erase your progress. What specifically went wrong and how do we fix it next time?"

Most Popular⚖️
Firm but Fair
Balanced and Honest

You: “I had a rough week and ate off plan.”

Coach: "That happens. Let's look at what triggered it and build a better plan for next week."

🌿
Easy Going
Gentle and Encouraging

You: “I had a rough week and ate off plan.”

Coach: "Every week is a fresh start. What felt hardest, and how can we make it easier going forward?"

You can change your coach style anytime in Settings.

Simple, Honest Pricing

Pick the plan that fits where you are.

The Free plan is how you try CleanKeto. No card, no expiry, no pressure. When you are ready to unlock the full experience, paid plans start immediately and you can cancel anytime.

Free
 
$0 /forever
✓ 5 scans per day
✓ Basic macro tracking
✓ PQ Score on every scan
✓ Medication interaction alerts, always included
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Best Value
Pro
$9.99/mo
$6.25 /mo billed annually
Save 37%, $74.99/yr
✓ 25 scans per day
✓ Coach Clean, 50 messages per day
✓ Chef AI recipes
✓ For You personalization
✓ AdaptIQ scoring
✓ Meal planning, 3 per day
Start Pro Today
Billed annually at $74.99. Cancel anytime.
Skip the trial, buy now
Most Powerful
Elite
$14.99/mo
$9.17 /mo billed annually
Save 38%, $109.99/yr
✓ Everything in Pro
✓ Unlimited Coach and Chef
✓ Keto guide at any restaurant
✓ Plan My Week, unlimited
✓ Full AdaptIQ depth
✓ Priority support and early features
Start Elite Today
Billed annually at $109.99. Cancel anytime.
Skip the trial, buy now
Founding Member, Limited Availability

One payment. Lifetime access. Nothing else, ever.

Founding Members pay once and that is the end of it. No subscription, no renewals, no price increases as we grow. This pricing exists because you are taking a chance on us early, and we think that deserves something real in return. Two tiers, hard limits on spots. When they fill, this offer closes permanently.

Founding Pro to Elite Upgrade

Founding Pro members have a 14-day window to upgrade to Elite for $125. If you upgrade within that window, your original Pro spot is released back to the available pool. After 14 days, the upgrade path closes. If Elite spots are already full when you decide, we will add you to a waitlist and reach out if a spot opens up.

Founding Pro, 100 spots
$149
One-time payment. Lifetime Pro access. No fees, ever.
Founding Elite, 50 spots
$249
One-time payment. Lifetime Elite access. No fees, ever.
Pro: 73 of 100 spots claimed
Elite: 20 of 50 spots claimed
Claim Your Founding Spot
One payment. No subscription. No future charges.

Free plan requires no credit card, ever. Paid plans and founding memberships require a valid payment method. Cancel anytime. Access continues through the end of your billing period.

What Members Say

Reviews coming soon.

We just launched.

Real reviews from real members take time. We would rather show you nothing than show you something fabricated. Check back here as genuine feedback comes in.

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Beta members: email us your feedback and we will feature it here with your permission.

Questions

The things people actually ask.

Yes. Just hit the subscribe button on any paid plan and you are in immediately. The Free plan exists if you want to explore first with no card required. Paid plans bill on the day you start. Cancel before your next billing date and your access continues until the end of that period, then stops. Nothing complicated.
Yes. They share the same data in real time. Log a meal on your phone at lunch, open the web app on your laptop and it is already there. Your Coach conversation, your scans, your progress tracking, everything updates instantly across every device you are signed into.
PQ stands for Pure Quality. It rates the ingredient quality of a food beyond just the macros. Seed oils, erythritol, artificial additives, fillers, and preservatives all factor into the score. An 80 or above is genuinely clean. Between 60 and 79 there are things worth knowing about. Below 60 means there are meaningful quality concerns and the app will explain specifically what they are.
Yes, and this was personal for us. When you set your life stage during onboarding, AdaptIQ adjusts your macro targets, your PQ scoring thresholds, and how Coach approaches your specific situation. Women in perimenopause, menopause, and postmenopause face a hormonal picture that is genuinely different from the male metabolism most keto tools were built around. We built the app to account for that difference rather than pretend one plan fits everyone.
The app keeps following you into Phase Four, which covers muscle building, metabolic flexibility, and long-term maintenance. This is the phase our founder is actively living at 62. Your macros shift, Coach adjusts its focus, and Chef recommendations update to match what your body actually needs at this stage versus what it needed in month one.
No. Founding Members pay once and that is it. No renewals, no price increases, no changes when we add new features to Elite. The only additional cost that could ever apply is the voluntary Pro to Elite upgrade, which is $125 within the 14-day window after purchase. After that window closes, no upgrade path exists at the founding rate.
No. CleanKeto is not a medical service and does not provide medical advice.

We provide better food information, personalized coaching, and tools to help you make more informed decisions about what you eat. The medication interaction alerts in the app are informational flags, not medical guidance, and are always included at no charge regardless of your plan.

For any changes to medications, health conditions, or treatment plans, always work with your healthcare provider.

Our founder's personal experience, including changes to his blood pressure and medication, was the result of his individual dietary choices over time. It is his story and his outcome. It is not a promise, a guarantee, or a medical claim about what keto will do for you. Your situation is your own, and your healthcare provider is the right person to help you navigate it.

Your body has been trying
to tell you something.
Let's finally listen.

Start with the Free plan to explore. When you are ready, paid plans unlock the full experience. Cancel before your next billing date and you keep access until the period ends. No tricks, no surprises.

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